Do you know what your conversion rate is? Your conversion rate for your web site is basically the percentage of visitors that came to your site and accomplished any given goal during a period of time. For example if you have 100 visitors to your web site and 2 of them purchased products, your conversion rate is 2%.
By optimizing your site for conversions, you can increase revenue by achieving more sales/goals from the users already visiting your site. This process includes split A/B testing, variable content displayed per user group, strong call to actions, etc.
Through our experience and partnerships we can dig into what converts users to customers on your web site.